Deepan Mukherjee

Associate Product Marketing Manager @BSH Home Appliances Corporation - North America

Irvine, CA, US

Leading GTM execution for all new products in the North American markets across all B2B2C, B2B, and D2C channels• Defining core messaging, positioning, and unique value proposition of new products by creating content across web, video, social, and point-of-sale print media—targeted at customers, end-consumers, designers, and industry experts• Empowering the sales & channel teams by creating various internal sales enablement documents and launch toolkits• Steering profitability of the product line by managing lifecycle of existing products across all channels• Collaborating continuously with product management, strategy, sales, operations, and consumer insights teams to track market trends, promotional activity, and purchasing seasonality—to ensure relevance of the BU’s 3-to-5-year product roadmap• Developing regional and account-facing field marketing strategies to bolster product presence at the point-of-sale• Representing Bosch at trade shows across the US—evangelizing the product lineup and communicating directly with key accounts, consumers, and big-box retailers

Manipal Institute of Technology

Bachelor of Technology - BTech, Electronics and Instrumentation Engineering

University of Southern California

Master of Science, Digital Media (STEM)