Warren Ryland
Fractional Marketing Director @Marframe
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WORK HISTORY
Fractional Marketing Director @Marframe
I work with CEOs of IT and software firms who want a steady, predictable pipeline.As a fractional CMO, I help turn marketing into a driver of enterprise value. I start by understanding your existing clients, especially your ideal client profile through Voice of the Data and Voice of the Customer exercises, then build a repeatable pipeline supported by CRM and consistent campaign execution.I manage campaigns through a trusted network of senior associates and agencies, ensuring clear direction and accountable delivery without the cost or risk of a full-time CMO.Over 16 years, I have supported more than 50 businesses, with six successful exits.Contact me:w••••••••@marframe.com
EDUCATION
CIM | The Chartered Institute of Marketing
CIM Postgraduate Diploma in Marketing (DipM)
CIM | The Chartered Institute of Marketing
Postgraduate Certificate in Marketing (PGCert)
Kingston University
MA Strategic Marketing
Lancaster University
BSc Management Sciences (Economics)
ABOUT WARREN RYLAND
I work with CEOs of IT and software firms to implement a repeatable, scalable and profitable marketing strategy. Alongside my team of associates, we start with a Voice of the Data exercise. This analyses your lead sources, profitability and conversion rates across existing clients, so we can define a clear ideal client profile. From there, we run a Voice of the Customer exercise, speaking directly to your best customers to understand why they chose you and what they value the most. We use these insights to shape your outbound activity and messaging, so it reaches the right audience and reflects how buyers actually make decisions. We then manage campaigns through a trusted network of senior associates and specialist agencies to build a repeatable pipeline. This ensures consistent delivery and clear accountability. It also includes implementing and refining your CRM to track activity, manage opportunities and improve conversion rates. The result is less reliance on referrals and one-off wins, and a predictable flow of qualified leads. Over 16 years, we have supported more than 50 businesses, including six successful exits.Client highlights: Vespertec – Two European NVIDIA awards; Sunday Times Fastest Growing Company 2025 (33rd place) BsoftB plc – Raised £15m through an AIM flotation eBECS – Turnover grew from £2m to £35m over 10 years, acquired by DXC Insite-Europe – Tripled sales before its acquisition by 6-Degrees Group ACSN – Doubled revenue before sale to The Reliance Group BeReady Group – Delivered x10 growth in digital learning solutions Quod Orbis – Supported growth to CCM leadership ahead of a June 2024 exit DNV GL Smart Meter Division – Launched two new services, one now a market leaderA fractional marketing director typically works four days per month with each client, giving them board-level marketing direction and accountable execution without the cost or risk of a full time CMO.M: 07•••••••25E: w••••••••@marframe.com
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