Forhad Sarker

Digital Marketing Executive @Domelec Electrical & Solar

Wrexham, GB

Spearheading Domelec\'s digital growth, I drive the end-to-end digital strategy, maximising ROI through high-impact paid media (especially Meta Ads) and innovative in-house tool development. My focus is on enhancing brand authority and significantly boosting lead generation and sales efficiency.Key achievements & responsibilities:Strategic Digital Oversight: Defining digital strategy, from audience research & channel mix (heavy on paid media) to budget & ROI analysis for business growth.High-Impact Paid Media (Meta & Google Ads): Architecting and executing campaigns that consistently exceed lead-gen targets and maximise conversion ROI.In-house Software & Tool Development: Designed and built bespoke digital tools (proposal builders, e-sign integrations) slashing sales admin time by 40% and boosting operational efficiency.Advanced Analytics (GA4, GTM, Pixel): Implemented advanced analytics to track customer journeys, derive actionable insights, and fuel data-driven growth, especially for paid campaigns.CRM Automation & Lead Nurturing: Developed CRM automations (lead scoring, segmentation, drip campaigns) significantly improving MQL-to-SQL conversion.Content & Brand Elevation: Producing engaging video and interactive social content to elevate brand authority in the solar market.Website & Vendor Management: Overseeing website performance, targeted optimisations, and managing relationships with developers and agencies for on-brand, timely deliverables.Internal Training & Trend Analysis: Training teams on digital best practices and monitoring industry trends (renewables, smart home) for new opportunities.

Northumbria University

MSc, Digital Marketing

Daffodil International University-DIU

Bachelor of Social Science, Journalism and Mass Communication