Beverly Ford
Lead Manager, Customer Advocacy & Community Marketing @Cority
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WORK HISTORY
Lead Manager, Customer Advocacy & Community Marketing @Cority
EDUCATION
Carleton University
Bachelor's Degree
SKILLS
ABOUT BEVERLY FORD
I’m a strategic and innovative customer advocacy and marketing leader with over a decade of experience in the B2B technology sector. I’m passionate about building and scaling global advocacy programs that align with corporate objectives, drive revenue growth, strengthen brand trust, and foster lasting customer relationships.I specialize in operationalizing advocacy as a strategic function by educating internal teams, securing executive buy-in, and embedding advocacy into broader marketing ecosystems to create measurable impact.Over the course of my career, I have designed multi-tiered advocacy frameworks, delivered high-value customer content, and led cross-functional collaboration to achieve shared goals. From engaging executive advocates and creating thought leadership opportunities to driving data-informed decisions, I focus on building programs that support pipeline growth, customer retention, and brand authority.Above all, I’m passionate about amplifying customer voices and building trusted connections. I believe advocacy is more than a function; it is a growth engine, and my goal is to continue developing customer-first strategies that inspire action, deliver results, and position brands as leaders in their industries.Connect with me to learn more about my expertise in the following areas- Customer Advocacy Program Design & Leadership - Cross-Functional & Executive Engagement - Customer Reference & Tiered Advocacy Strategy - Strategic Thought Leadership & Content Innovation - KPI Development, Program Analysis & Reporting - Webinar & Event Programming (Virtual + Hybrid)- Speaker Engagement & Influencer Collaboration - Data-Driven Decision-Making - Multi-Channel Campaign Planning - Performance Tracking & OptimizationTechnical Acumen:Salesforce | HubSpot | Cvent | GoTo Webinar | Microsoft 365 | Google Workspace | Asana | HIVE | Trello | G2
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