Florence Smith
Senior Marketing Manager @St Michaels Resort
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WORK HISTORY
Senior Marketing Manager @St Michaels Resort
I am responsible for leading the promotion and positioning of St Michaels Resort across all marketing channels, driving brand awareness, engagement, and revenue growth across the resort’s core offerings including Rooms, Food & Drink, Meetings & Events, the Health Club, Spa, and self-catering apartments.I oversee the creation, publication, and distribution of content across digital and print channels, ensuring the website, booking engine, and social media platforms are optimised to drive targeted, high-quality traffic and conversions.I develop and execute integrated marketing campaigns designed to increase demand across key market segments, with a particular focus on attracting business during low and shoulder seasons while supporting a strong guest experience during peak periods.I manage the annual marketing activation plan and marketing budget, lead marketing projects from concept through to delivery, and oversee the marketing team to ensure campaign performance and brand consistency.I act as the primary liaison with PR agencies, media outlets, creative partners, and other external collaborators to strengthen the resort’s brand presence nationally and support strategic partnerships, influencer collaborations, and PR opportunities.I oversee the production of all marketing collateral and content, coordinate with internal stakeholders and external agencies, and ensure brand guidelines are consistently applied across all areas of the resort.
EDUCATION
Falmouth University
Bachelor's degree, Fashion Design
HSDC Alton
Bachelor of Technology - BTech, Apparel and Textiles
The Open University
Bachelor of Arts - BA, Arts and Humanities (Open Degree)
ABOUT FLORENCE SMITH
I’m a brand strategist and marketing leader with a passion for building and scaling premium lifestyle brands that connect deeply with audiences. Over the last decade, I’ve guided creative teams, shaped brand narratives, and delivered campaigns that not only inspire but drive measurable commercial growth.I bring a blend of: Brand Strategy & Positioning → defining purpose-driven identities, tone of voice, and creative frameworks. Creative Direction → overseeing design, content, and campaigns that elevate every touchpoint. Commercial Impact → translating brand equity into acquisition, retention, and long-term business value. Leadership → mentoring teams, fostering collaboration, and aligning stakeholders around a shared vision.I thrive at the intersection of creativity and strategy — where ideas spark, brands evolve, and business results follow.Currently seeking opportunities to lead brand transformation and growth for ambitious, purpose-led companies.
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