Floriano Borgogno

Senior Remarketing & Buy-back Manager @DEKRA Italia

Moncalieri, IT

The role involves the responsibility of the «Remarketing» & « Fleet Operations Buy-Back» departments in DEKRA Italy and concerns the planning, organization and supervision of all the services provided in: Remarketing/Sales area (Telesales and on-line sales of Used vehicles through Auctions/Buy Now with some new «Remarketing Web Platforms») and Buy-Back/Logistic management, with a dedicated staff.Main Customers:LeasePlan, SIXT, BMW, Alphabet, Volkswagen, Audi, Seat, Cupra, Skoda, VIC, Volkswagen Leasing, Peugeot, Citroen, DS, Opel, Stellantis Renting, Toyota, KINTO, KIA, Hyundai, Nissan, Volvo, Ald Automotive, Autovia, Moventur.Main responsibilities:• Buy-Back activity: logistics and administrative management of Used vehicle returns• Strategic Remarketing consultancy for Used cars: Commercial Policies and pricing definition• Sales for some OEM’s and Short & Long Rental Companies with a Sales Team and through some «B2B Platforms»• Consultancy and operational management of corporate and business communication• Annual budgets and forecasts• Concept of different pricing systems and discounts grids• Monitoring of used cars prices on Internet and also through some «Mystery Shopping» activities• Analysis, market research and forecasting activitiesMain internal activities:• Target definition and budget/forecast construction related to my two Departments: «Remarketing» & «FO Buy-Back»• Support to our KAM on contract negotiations with Customers and Prospects• Support on study, definition and implementation of some internal and external communication regarding the Remarketing area, appeared in some important automotive magazines• Support in the past years in the organization and management of some sponsorships decided by the Company• Some participations as speaker and representative of the Company in seminars and conferences regarding the RemarketingTeam managed: 17 internal resources (more some external collaborators for Mystery Shopping / Special Days)

Università degli Studi di Torino

Laurea