Florian Warot
Traffic Manager @illicado
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WORK HISTORY
Traffic Manager @illicado
Manage paid media campaigns (PPC, Social Ads, Display) for B2C and B2B audiences, optimizing spend over channels to improve paid traffic by 24%, paid revenu by 59% and paid purchases by 65%- Works closely with Senior Manager/Manager to develop and maintain annual budget and monthly forecasts for each channels- Develop and execute lead generation campaigns for our B2B market, resulting in more than 400 leads for sales with €14k budget- Collaborate with Sales team to adjust paid lead generation campaigns- Leading the creation of online creative designers and landing pages for paid campaigns, resulting in a 50% increase of CVR (purchase)- Implement all paid platforms tracking via Google Tag Manager- Utilized Wizaly (analytic tool) to track campaigns performances and adjust paid strategy- Continually test new partners, campaigns, and creatives to drive the highest yield- Create a roadmap via A/B testing across all digital channels.
EDUCATION
IUT Lens
DUT, Techniques de Commercialisation
ISEFAC ALTERNANCE LILLE
Licence, Management marketing et commercial
University of Groningen
Bachelor's degree, Erasmus
IAE Lille
Master, E-Commerce
University of Lille 1 Sciences and Technology
Licence, Langues Etrangères Appliquées
SKILLS
ABOUT FLORIAN WAROT
Traffic Manager @ illicado - Acquisitions de nouveaux clients sur les marchés B2C et B2B - SEA (Google Ads/Bing Ads)- Facebook Ads - Génération de leads
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