Florian Theurich
Market Offering Lead Digital Commerce @Deloitte Digital
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WORK HISTORY
Market Offering Lead Digital Commerce @Deloitte Digital
Düsseldorf, DE
EDUCATION
Westfälische Hochschule
Diplom, Computer Science and Multimedia
Griffith University
Master, e-Commerce
SKILLS
ABOUT FLORIAN THEURICH
As Chief Digital Architect Marketing & Commerce for Deloitte Digital in Germany Florian has a wide range solution architectural skills as well as about 17 years of technical project management experience. He\'s been engaged in project lifecycles from architecture analysis and target solution design, scope definition, concept development and lastly implementation of digital marketing & eCommerce solutions usually followed by multi-country rollouts. He’s also been involved in facilitation of international workshops and user trainings for the retail & consumer products, manufacturing, life sciences & healthcare, insurance and automotive industries.Strong focus on digital commerce & digital experience platforms, B2C & B2B eCommerce best practices, digital reference architectures, content, product & digital asset management, campaign management and agile development best practices. In the last 3-4 years focused on (enterprise) architecture definition and assessments with primary focus on marketing & commerce but also adjacent domains such as sales, service, pricing & promotions, loyalty etc.
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