Florian Garms

WORK HISTORY

EDUCATION

SKILLS

ABOUT FLORIAN GARMS

First and foremost, I love to believe in ideas. Ever since I started my professional career, I believe in the great opportunities of creating and optimizing routes to consumers and customers for iconic brands such as Jack Daniel\'s.In my role I\'m responsible for the local marketing mix of the iconic spirit brand Jack Daniel\'s Tennessee Whiskey in the key market Germany. Prior to this I managed the super premium brand of Jack Daniel\'s, earlier I developed brand activation plans to create substantial uplift in the off-trade.I make a difference by bringing in my skills such as analytical thinking, decision making and most of all communication. In my experience, projects have been the most successful when all stakeholders have been informed and were able to fully contribute with their abilities.In my duties, I try to keep the balance by focus on proven and scalable measures but also find new ways beyond well-known paths. If something doesn\'t work out as initially planned I keep calm, adjust and correct course. Resilience is probably the quality I can rely on the most.Generally I would describe myself as passionate in my projects with the ability of taking over responsibilities in various disciplines. My study background of business administration, diverse practical experiences for both, start-ups as well as great FMCG companies sharpened my profile as a marketing generalist.If these short lines have aroused your interest in my person or you just want to have a proper chat, do not hesitate and feel free to reach out.