Pedro Berrueco

Field Marketing Manager @Brown-Forman

Responsible for the localization and delivery of expected results include in the US business plans for the brand group assigned under my responsibility, currently the Woodford Reserve trademark within my assigned cluster in the West Division of the US. Key responsibilities include- Preparation of localized portfolio business plans for the brand group under my responsibility- Liaison between Brand team and Commercial Cluster team- Preparation and Management of the Marketing Plan and Budgets for the assigned cluster- Manager of a team of agency associates- Development and Execution of trade related portfolio educational efforts- Development and implementation of local marketing programs to support commercial needs- Development of local media plans.