Florian Dilger
Head of Customer Value Management (Ad Interim) (Director) @1&1
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WORK HISTORY
Head of Customer Value Management (Ad Interim) (Director) @1&1
Increasing the value of the customer base in our discount mobile brands by managing tariff switching business and conducting campaigns in push and pull channels.
EDUCATION
University of Stuttgart
B.Sc., Business administration, technically oriented
University of Stuttgart
M.Sc. , Business administration, technically oriented
ABOUT FLORIAN DILGER
Executive with proven expertise in Product Marketing, Sales Management, and Digital Transformation.As Head of Product Marketing Broadband & Customer Platforms (Director) at Drillisch Online GmbH, I am responsible for the technical product management of Fixed Line Products (DSL & FTTH) as well as the strategic development of customer self-service platforms with a potential reach of >7 million customers across all Drillisch brands. My role combines the management of complex product portfolios with disciplinary leadership of a highly specialized team and the establishment of scalable structures to drive growth, efficiency, and customer experience.Previously, at 1 & 1 Telecommunication SE, I served as Matrix Sales Manager, reporting directly to the Executive Board. I was accountable for achieving ambitious new customer broadband growth targets (DSL & FTTH) while orchestrating end-to-end campaign steering, performance optimization, and cross-channel alignment across Webshop, SEO, SEA, Online Partners, Social, and Brand Marketing.My professional foundation was built at Porsche AG, where I spent nearly eight years driving business performance management, digital sales processes, and agile transformations. I played a key role in developing digital sales funnels and customer journeys, establishing robust business reporting architectures, and delivering data-driven performance insights to improve products, optimize business models, and unlock efficiency gains across global sales channels.
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