Florian Bolte
Brand Strategy Director @Attention Media Inc
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WORK HISTORY
Brand Strategy Director @Attention Media Inc
EDUCATION
Universität der Künste Berlin
Diplom Kommunikationswirt , Gesellschafts- und Wirtschaftskommunikation
Universität der Künste Berlin
Diplom, Gesellschafts- und Wirtschaftskommunikation
CEU Cardenal Herrera University
Economy, Photography, Graphic Design
SKILLS
ABOUT FLORIAN BOLTE
Both strategic and creative mind+ Passionate about Zeitgeist and its reflection in brands, communication and most important - in consumer behavior+ More than 20 year experience in all facets of strategic brand planning and marketing comms, in analogue and digital spheres + Gained in depth knowledge in many market categories, especially in FMCG, food, beverages, beauty, trade, pharma and tech + Won silver and bronze GWA Effies and have been part of the jury team + Worked as lecturer and speaker at various institutes and universities + Strongly believe in the power of teamwork and collaboration + Constantly looking for new brand and comms challengesMain Skills: Developing Brand- and Comms Strategies, Brand Architectures, Customer Personas, CustomerJourneys, Brand Models, Positionings, Portfolio-Strategies, Innovation Strategies and -Concepts.Furthermore: Leading Teams, Strategy- and Creative Processes, Workshop Moderation,Developing (Creative) Briefs, Qualitative Brand Research, Naming Concepts, Copy-Writing,Storytelling Strategies, Identifying Consumer Insights, Trend- and Data Analyses, OnlineMarketing, Social Media-Strategies, etc.
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