Flora Léonetti

Brand & Content Manager @Ebra Sports

Paris, FR

Event Brand Management- Conducted in-depth analyses of trail running, Nordic walking, trekking, and cycling communities to understand participants’ needs and habits- Built event brands from scratch: defined brand identity, coordinated agency briefs, developed graphic charters and editorial guidelines- Made strategic decisions to shape and develop event brands- Collaborated closely with operational and partnership teams to ensure brand consistency before, during, and after events, both on-site and online.Communication & Content Strategy- Designed and produced various content: web articles, newsletters, social media posts, and website content- Developed and monitored editorial plans in alignment with the Marketing Director, including publications and ad campaigns- Managed real-time event communication: live updates on social media, event websites, and press coverage to highlight the event and enhance participant experience- Implemented CRM strategy and tracked performance metrics- Analyzed results and provided recommendations to improve campaign effectiveness.Event Marketing & Participant Experience- Oversaw event registration marketing strategy: pricing, scheduling, and offers- Launched new products or options in collaboration with the Event Manager- Personalized and optimized participants’ digital experience- Initiated and monitored projects to improve the customer journey.Market Research & Development- Conducted competitive marketing and branding analysis of similar events- Delivered strategic recommendations to strengthen event competitiveness and appeal.

KEDGE Business School

Programme Grande Ecole, Digital, Innovation and Entrepreneurship

IUT de Sceaux

Diplome Universitaire Technologique - Gestion des Entreprises et des Administrations (GEA), Comptabilité et commerce / gestion

Institution du Sacré Coeur - La Ville du Bois (91620)

Baccalauréat série Scientifique, Physique