Fleur Haggerty
VP of Marketing @Fonn
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WORK HISTORY
VP of Marketing @Fonn
Newbury, GB
Marketing leader for a high-growth construction SaaS business, accountable for revenue performance, commercial efficiency and go-to-market transformation — culminating in successful acquisition by The Access Group.• Drove 100%+ ARR growth over three years• Reduced marketing spend by 65% while sustaining growth and improving ROI• Played a key role in transitioning the business from operating loss to profitability• Reduced cost per lead by 50% and improved MQL-to-SQL conversion from 20% to 33%• Led full HubSpot rollout and repositioned value proposition from product-led to problem-led
EDUCATION
CIM | The Chartered Institute of Marketing
Professional Certificate in Marketing
CIM | The Chartered Institute of Marketing
Introductory Certificate in Marketing
SKILLS
ABOUT FLEUR HAGGERTY
I build and lead marketing functions that generate real sales pipeline — the kind that actually converts and moves the revenue needle, not just fills a funnel with noise. I\'ve spent 15 years in B2B SaaS and tech businesses, mostly in smaller, faster-moving teams where you have to think commercially, work closely with sales, and get things done. I make decisions based on data, and I care as much about efficiency as I do about growth — which is why I\'ve consistently delivered more pipeline and revenue while spending less, not more. At Fonn I led marketing through 100%+ ARR growth over three years, taking the business from loss-making to profitable while cutting marketing spend by 65% and improving MQL-to-SQL conversion from 20% to 33%. Following acquisition by The Access Group, I exceeded marketing-sourced pipeline targets by 550% during the integration period. The best results I\'ve delivered have always come from working closely with customers and the wider commercial team. Marketing that understands what customers actually care about — and stays tightly aligned with sales — is what creates predictable, scalable growth.
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