Flavia Bonini Y.
Social Media Director @Exalt Marketing Llc
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WORK HISTORY
Social Media Director @Exalt Marketing Llc
Sullivans Island, SC, US
Campaign Growth: Increased monthly reach from 2.3M to 8.1M impressions within 9 months through optimized ad targeting and creative content strategies.• Engagement: Boosted overall engagement rate by 47%(from 3.4% to 5.0%) through interactive campaigns, live events, and video-first storytelling.• Lead Generation: Achieved a 62% increase in qualified leads, lowering cost-per-lead from $58 to $36 while maintaining campaign quality standards.• Brand Awareness: Grew follower base by 5M across platforms in one year, contributing to a 84% lift in brand recognition measured through survey data.• Conversion Goals: Drove a 68% increase in admissions inquiries from social campaigns, directly impacting monthly occupancy goals.• Budget Efficiency: Successfully managed and optimized a $6M annual ad spend, reallocating funds based on ROI analytics, resulting in a 81% improvement in campaign ROI year-over-year.
EDUCATION
Rochester Institute of Technology
New Media Marketing Bachelor of Science Degree
Harvard University
Master of Business Administration - MBA
ABOUT FLAVIA BONINI Y.
I’m a strategic, data and performance-focused Digital Marketing Director with deep…
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