Fisayo Omiyale

Business Analyst @Digital Echoes

London, GB

Managed a 10-member team on redesigning and implementing improved internal processes, streamlining project workflow for developing a mobile app and website. Leverage ‘As-Is’ and ‘To-Be’ gap analysis to identify redundancies and inefficiencies in digital sales and improve sales through digital channels within four months. • Facilitate stakeholder workshops to elicit requirements and translate them into epics and user stories, ensuring integration into project workflows and deliverables and improving requirements accuracy by 14%. • Orchestrate data-driven management strategies for digital transformation development projects, optimising user experience and boosting conversion rates by 10% through accurate requirements elucidation and implementation of UAT testing. • Coordinate digital promotion campaigns, increasing online visibility and lead generation from monthly active users through targeted SEO and SEM tactics to guide product and marketing strategies. • Evaluate website performance metrics and customer feedback, identifying areas for improvement and implementing solutions that enhanced usability and accessibility, increasing customer satisfaction by 12%. • Improved internal processes, streamlined system delivery, and supported clients\' activities, solutions, and services by optimising process automation and developing a centralised data repository, achieving a 20% increase in efficiency.• Utilise BPMN methodology to map business processes and identify process bottlenecks, enhancing operational efficiency, streamlining workflows, and achieving a 13% increase in cost savings.