Firyal Fakhira Areshaska
Marketing Officer @Mihca International Indonesia
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WORK HISTORY
Marketing Officer @Mihca International Indonesia
Created and managed digital marketing content across Instagram, TikTok, and the official website; consistently promoted content via Meta Boost Post.2. Delivered presentations about MIHCA to prospective students, schools, and crew international cruise lines.3. Executed full-cycle student engagement and enrollment processes; from initial consultation and persuasion, to registration, payment, and orientation. Also, boosting intake from ~40 to 50+ students.4. Initiated and hosted weekly Open House events and livestreams, overseeing event flow and directly engaging with guests.5. Collaborated with the IT team to redesign MIHCA’s website, enhancing structure, user flow, and visual branding.6. Managed influencer collaboration with Vincent Hulu to increase brand outreach and visibility.7. Compiled monthly marketing reports and monitored campaign performance to inform strategy.
EDUCATION
LSPR Communication and Business Institute
Bachelor's degree
ABOUT FIRYAL FAKHIRA ARESHASKA
Communication enthusiast with hands-on experience in content development, client engagement, corporate communication, and event coordination. I’ve contributed to various projects across hospitality education, multinational retail, and BUMN—focusing on clear messaging, impactful storytelling, and strong collaboration. At MIHCA International (Magsaysay Group), I manage social media strategy, handle student enrollment end-to-end, host Open House events, and represent the company in international cruise lines partners and schools. I also led the website redesign and executed Meta Ads campaigns to boost outreach. Previously at Kawan Lama Group, I scripted daily Instagram content for main account KLG (collaborating with brand business; ACE, Informa, Chatime, etc) supported internal communication efforts, and coordinated with cross-functional teams during fast-paced situations. Through Telkom Indonesia’s Kampus Merdeka program, I built practical skills in event and campaign management, including hybrid activations and project coordination. Graduated from LSPR Institute of Communication and Business with a degree in Mass and Media Communication, I’m now open to opportunities in corporate communication, public relations, internal communications, client relations, and events—where I can keep growing, collaborate with a great team, and contribute through meaningful communication. Let’s connect!
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