Finola Barbour Cmktr
Head of Marketing @Benx Façades
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WORK HISTORY
Head of Marketing @Benx Façades
Stoke-On-Trent, GB
EDUCATION
CIM | The Chartered Institute of Marketing
Marketing & Brand Strategy
Stafford College
CIM Introduction to Marketing, Marketing
Trentham High School
GSCE, Maths, English, Science, Business Studies, Graphic Design, Spanish, Geography
CIM | The Chartered Institute of Marketing
Strategic Marketing Masterclass, Marketing Strategy
CIM | The Chartered Institute of Marketing
Planning & Optimising Marketing Campaigns
CIM | The Chartered Institute of Marketing
Digital Marketing Channels, Marketing
Stafford College
CIM Diploma in Marketing, Marketing
SKILLS
ABOUT FINOLA BARBOUR CMKTR
I work at the intersection of product, go-to-market strategy and brand experience, helping businesses bring products to market with clarity, confidence and commercial intent.Currently Head of Marketing at Benx, I’ve spent 20+ years shaping how B2B products are positioned, launched and experienced — from go-to-market strategy and product launches to physical showroom spaces, visual direction and product storytelling.My background spans manufacturing, construction and service-based industries, where I’ve partnered closely with product, sales and leadership teams to translate complex products into clear value propositions and compelling market experiences.I’m at my best upstream: defining strategy, shaping launches, setting direction and creating the frameworks that enable teams to execute well, rather than owning hands-on delivery.I value clarity over noise, strong planning over reactive execution, and products that are built and brought to market with intention.
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