Steve Filipiak
Head of Marketing @S&s Truck Parts
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WORK HISTORY
Head of Marketing @S&s Truck Parts
Chicago, IL, US
Leading the ongoing evolution of the Midwest\'s multi-channel and data-driven marketing strategy to increase B2B & B2C sales through improved brand positioning, product development, packaging, website development, search, social media, CRM, email, plus print collateral, direct mail, PR and advertising campaigns across all media. Driving consumer and market research in performance aftermarket auto and truck parts and components, focusing on off-road wheelers and racers!
EDUCATION
DePaul University
MS, HCI, Human Computer Interaction
SKILLS
ABOUT STEVE FILIPIAK
Marketing veteran with 20-years of experience in successfully delivering large scale web development and marketing efforts across a wide range of products from traditional manufacturing to luxury travel. Graduate degree in Human/Computer Interaction, the unique intersection of marketing, usability and technology. Areas of Expertise: Luxury Brand Marketing, eCommerce, UX / UI, Responsive Web Design & Development, Sales Funnel Optimization, SEO, SEM / PPC, HTML, Social Media, Business Strategy, Webby Award Winning App Development, Email Marketing - Responsys, Web Analytics, Travel & Tourism, Business Requirements Gathering, P&L Responsibility, Functional Specification Writing, IT Project Management / Scrum, Remote Team & Vendor Management, Affiliate, Lead-Gen & Remarketing Programs, Packaging, Print and traditional advertising campaign managementKeynote speaker at the EyeforTravel conference on SoLoMo tactics.
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