Filipe Guimarães
Marketing Strategy & Operations Lead @Omega Odyss Digital Marketing
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WORK HISTORY
Marketing Strategy & Operations Lead @Omega Odyss Digital Marketing
London, ON, CA
Lead the design and execution of structured marketing systems supporting scalable growth across digital-first organizations- Designed marketing frameworks integrating SEO, content, and acquisition strategies into cohesive demand generation systems- Improved marketing efficiency by aligning channels, messaging, and performance tracking- Supported pipeline development through structured lead generation and conversion strategies- Collaborated with cross-functional teams to align marketing execution with business priorities and growth objectives
EDUCATION
Fanshawe College
Graduate Certificate (Post-Graduate), International Business
Bandeirante University of São Paulo
Bachelor of Physical Education (BPE)
B.I. International
Master of Business Administration (MBA), Business Management and Inovation
USP - Universidade de São Paulo
Master's Degree (MSc), Sciences
MIT Sloan School of Management
Professional Certificate, Building, Leading and Sustaining the Innovative Organization
Trevisan Escola de Negócios
Graduate Certificate, Multipurpose Arenas Management
SKILLS
ABOUT FILIPE GUIMARÃES
Most companies don’t struggle with strategy — they struggle with execution and alignment.I work at the intersection of marketing strategy, operations, and growth, designing systems that turn ideas into consistent, measurable outcomes.Over the past 15+ years, I’ve worked across digital platforms, consulting environments, and education, helping organizations structure their marketing efforts, improve performance visibility, and connect marketing execution with business results.My focus is simple: build clarity, structure, and repeatability into marketing so growth becomes predictable.
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