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Christina Buchanan
SVP, Head of Emerging Product Sales @Fidelity Investments
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WORK HISTORY
SVP, Head of Emerging Product Sales @Fidelity Investments
EDUCATION
Texas Tech University
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services
ABOUT CHRISTINA BUCHANAN
I’m a Senior Vice President at Fidelity Investments, currently serving as Head of Emerging Product Sales, where I lead a national team of Account Executives focused on delivering innovative solutions across all market segments. My work centers on helping organizations drive meaningful impact through offerings like Workplace Giving and Student Debt solutions—products that sit at the intersection of financial wellness, talent retention, and purpose‑driven benefits.Over the past 13+ years at Fidelity, I’ve held a range of leadership roles spanning regional and national sales, including oversight of 401(k) recordkeeping services and pooled employer plans. Across each role, I’ve been passionate about building high‑performing teams, driving growth through thoughtful strategy, and strengthening client relationships through disciplined execution and empathy‑based leadership.Beyond my day‑to‑day responsibilities, I’m deeply committed to Fidelity’s internal community. I serve on the Regional Leadership Team and actively support diversity and inclusion initiatives through my involvement with Associate Business Resource Groups and the Women’s Leadership Group.I hold dual Bachelor’s degrees from Texas Tech University, earned my Certified Investment Management Analyst (CIMA) designation in 2017, and maintain FINRA Series 7, 63, 51, 24, and SIE licenses.
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