Fidel Canning
Digital Customer Engagement Manager @Lloyds Banking Group
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WORK HISTORY
Digital Customer Engagement Manager @Lloyds Banking Group
EDUCATION
Bournemouth University
BA, Financial Services
SKILLS
ABOUT FIDEL CANNING
A senior digital marketing professional with experience within high profile brands and high pressured business environments. I am solutions driven and commercially minded and able to apply a pragmatic approach to deliver win-win outcomes for customers and business. I am organised and transparent and can successfully lead and influence teams. Personable and flexible in style, I\'m motivated by two things, the customer and team work. With accountability for considerable budgets, my experience includes online and offline communication channels. Specialties: Web content management & strategy; UX development; Mobile app, desktop, tablet content design; Conversion optimisation; SEO; Online trading; Web Analytics; Personalisation; MVT & A/B testing; Email marketing; Web platform migration; Customer insight design & usage; CRM/ customer value management; Retention & loyalty schemes; Direct marketing; Multi-channel campaign management; Segmentation.
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