Fidel Canning

Digital Customer Engagement Manager @Lloyds Banking Group

Milton Keynes, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2015 — Present

Digital Customer Engagement Manager @Lloyds Banking Group

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EDUCATION

1986 — 1990

Bournemouth University

BA, Financial Services

SKILLS

Customer Value ManagementDatabase MarketingA/B TestingCustomer RetentionLoyalty MarketingDirect MarketingCampaign ManagementStrategyE-CommerceLoyalty ProgramsMulti-Channel MarketingOnline MarketingBehavioral TargetingConversion OptimizationWeb AnalyticsMultivariate TestingCustomer InsightLanding Page OptimizationDigital MarketingEmail MarketingCustomer Lifecycle ManagementOmnitureMarketing StrategyCustomer LoyaltySegmentation

ABOUT FIDEL CANNING

A senior digital marketing professional with experience within high profile brands and high pressured business environments. I am solutions driven and commercially minded and able to apply a pragmatic approach to deliver win-win outcomes for customers and business. I am organised and transparent and can successfully lead and influence teams. Personable and flexible in style, I\'m motivated by two things, the customer and team work. With accountability for considerable budgets, my experience includes online and offline communication channels. Specialties: Web content management & strategy; UX development; Mobile app, desktop, tablet content design; Conversion optimisation; SEO; Online trading; Web Analytics; Personalisation; MVT & A/B testing; Email marketing; Web platform migration; Customer insight design & usage; CRM/ customer value management; Retention & loyalty schemes; Direct marketing; Multi-channel campaign management; Segmentation.

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Fidel Canning — Digital Customer Engagement Manager at Lloyds Banking Group in Milton Keynes, GB | Unifers