Laura Huff
Director of Enrollment Marketing & Communication @Winston-Salem State University
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WORK HISTORY
Director of Enrollment Marketing & Communication @Winston-Salem State University
Winston-Salem, NC, US
Responsible for executing the strategic initiatives and objectives for incoming and continuing students from recruitment to graduation.
EDUCATION
Southwestern Community College
Associate of Arts and Sciences (AAS), Accounting
Higher Ed Experts
Certificate in Web Analytics for Higher Ed, Web Analytics
Western Carolina University
BSBA, Marketing
SKILLS
ABOUT LAURA HUFF
Senior Enrollment Marketing Strategist. Award-winning Higher Ed Marketing Pro. More than 17 years of progressive experience helping institutions grow through planning and implementation of integrated marketing communication strategies. With breadth and depth of experience, I have a proven record of success leading fully integrated, results-oriented marketing initiatives.In my vertical role, I am responsible for improving user experiences, increasing traffic and engagement, and optimizing conversions through the university’s digital channels. My technical skills set (which includes strategic planning, content creation, web development, digital advertising, SEO, email campaigns, social media management and monitoring, and analytics) complements my soft skills set; which I believe is equally important. My ability to listen and delegate, bring more voices to the table, and achieve consensus is a solid asset for overcoming hurdles and reaching key goals.My passion lies where strategy and creative intersect with technology.
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