Carlos Fernández de Lara

Communications Manager, Cross Product for Youtube México @Google

Mexico City, MX

As the External Communications and Content Strategy Lead for YouTube México and Central America, I\'m responsible for executing and managing the company\'s external communications efforts in the region. Working closely with cross-functional teams within Google and YouTube, I leverage and create impact in the media and among key opinion leaders for the most important YouTube announcements, narratives and product launches highlighting the platform\'s impact on users and clients.Key responsibilities include:1. Writing Op-Eds and press pitches to secure high-value communications opportunitiesCoordinating press events and spokesperson opportunities base on companies OKRs.2. Managing crisis communications3. Highlighting the value YouTube brings to the creator economy and the impact creators have on the Mexican economy, their communities, and society as a whole.4. Securing, creating, and promoting a communication narrative that showcases YouTube\'s efforts to protect their users, creators, and advertisers.5. Creating content and media opportunities focused on brand love, Gen Z and economic, cultural and educational impact.This is a unique opportunity to play a vital role in shaping the public perception of YouTube in México and Central America, and to work closely with creators, artists and executives to showcase the impact they are making in the region.

Escuela de Periodismo Carlos Septién García

Licenciado, Journalism

Colegio Partenón

Pimaria