Fernanda B.
Digital Media @DAC
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WORK HISTORY
Digital Media @DAC
Toronto, ON, CA
Current clients: UNIQLO Canada, UNIQLO US, and GU US (retail); Past: The Fresh Market, Lennox• Plan, execute, and optimize cross-channel digital media campaigns across Google, Meta, LinkedIn, TikTok, Reddit, Pinterest, Snapchat, and Hulu.• Develop media strategies, manage multi-channel budgets, and deliver weekly, monthly, and ad hoc performance reports to clients.• Collaborate with internal and client teams on creative and copy development based on performance insights and KPIs.• Lead influencer and UGC initiatives, including A/B testing, vendor coordination, and strategic reviews.• Restructure paid campaigns to support full-funnel marketing objectives and specific goals.
EDUCATION
Faculdade Cásper Líbero
Bachelor's degree
Fundação Getulio Vargas
Master of Business Administration (M.B.A.)
Seneca College
Marketing
Universidade Católica de Santos
Master of Business Administration - MBA
ABOUT FERNANDA B.
Communication and Digital Marketing professional with extensive experience in campaign management, omnichannel strategy, and stakeholder engagement across advertising agencies and multinational corporations. Skilled in media planning, partnership management, budget administration, and optimizing campaigns across multiple platforms. Adept at translating business goals into actionable digital strategies, delivering measurable growth and strong client relationships.
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