Fernanda Pires
Marketing Consultant @Pires & Partners
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WORK HISTORY
Marketing Consultant @Pires & Partners
Provide strategic marketing advisory services to companies in technology, education, and services, supporting leadership teams with marketing diagnostics, GTM strategy, partner models, and demand generation planning. Work closely with executives to identify structural gaps, optimize processes, and align marketing initiatives with business objectives and growth priorities.
EDUCATION
ESPM Escola Superior de Propaganda e Marketing
Bachelor`s in Social Communication, Marketing and Advertising
FGV - Fundação Getulio Vargas
Post-Graduate Course in Business Administration
George Brown Polytechnic
Diploma, Business Marketing
ABOUT FERNANDA PIRES
I’m a marketing professional with over 10 years of experience across enterprise SaaS, technology, and B2B services. I focus on making marketing more effective and strategic — building programs, structures, and campaigns that connect vision to execution and support business growth.I’ve worked closely with teams in Latin America and North America, and supported projects across European and Asian markets. These experiences shaped the way I work today, giving me adaptability and a strong understanding of different business and cultural contexts.I take a practical approach to marketing, combining data, market insight, and collaboration to deliver strategies that teams can execute, scale, and sustain over time.
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