Fernanda Morfín Medina
Executive Compensation Senior Analyst @Salesforce
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WORK HISTORY
Executive Compensation Senior Analyst @Salesforce
MX
Senior Compensation professional at Salesforce, leading the planning, analysis, and execution of global employee compensation programs that drive performance, equity, and innovation.I partner with HR, Finance, and People Analytics teams to design and optimize total rewards, executive compensation, and variable pay programs for a diverse global workforce. My work focuses on leveraging AI-powered insights, data analytics (RStudio), and SAP SuccessFactors to improve compensation governance, automation, and decision-making.Passionate about building human-centered, data-driven, and scalable compensation strategies, aligning with Salesforce’s core values of trust, equality, innovation, and customer success.
EDUCATION
Universidad Nacional Autónoma de México
Introducción a STATA
Google Data Analytics Professional Certificate
El Colegio de México
Mexican Migration Project: Ethnosurvey and the use of cross-sectional and longitudinal data
Universidad ORT México
Licenciatura, Administración y responsabilidad social
Universidad Nacional Autónoma de México
Licenciatura, Sociología
Flacso México Oficial
Análisis estadístico con R
Universidad Nacional Autónoma de México
Inferencia e introducción a los modelos estadísticos con R
ABOUT FERNANDA MORFÍN MEDINA
Global Compensation & Benefits professional with 9+ years of experience leading total rewards, executive compensation, and incentive plan design across multinational organizations. Skilled in data analytics using RStudio, and in SAP SuccessFactors implementation for large-scale C&B operations. Experienced in managing annual merit and bonus cycles, modeling variable pay and forecasting, and aligning strategies across 20+ brands. Trusted partner to C-Level executives and cross-functional teams in HR, Finance, and Legal. Passionate about building fair, data-driven, and scalable compensation frameworks that align global and local business goals.
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