Ferdinand Stöhr
Head of Brand Partnerships @Prematch
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WORK HISTORY
Head of Brand Partnerships @Prematch
Berlin, DE
Brand Partnerships at Prematch- Built and lead Prematch’s brand partnership department from zero to 10 people across Sales, Account Management, and Creative- Hired and managed mid-level and senior talent & established commercial processes- Ownership of partnership strategy, new business, renewals, and account growth- Built exclusive long-term, multi-season partnerships with leading brands including adidas, NIVEA MEN, Wilkinson Sword, Gatorade, Krombacher, and Techniker KrankenkasseWhat we deliver for brands- Exclusive access to the only dedicated community platform for grassroots football- Community-first activations reaching male Gen Z (Ø age ~21) at scale- Solutions across community activation, product integration, gamification, UGC, creator programs, and data-driven challenges- Focused on creating win-win-win outcomes for brands, community, and Prematch
EDUCATION
Stuttgart Media University
Bachelor of Arts, Advertising and Marketing
Ryerson University
Creative Industries
SKILLS
ABOUT FERDINAND STÖHR
Head of Brand Partnerships at Prematch, the #1 grassroots football platform in Europe. I lead a team of 10 across Sales, Account Management, and Creative, building strategic partnerships that deliver long-term impact for brands, community, and our platform.I partner with brands like adidas, NIVEA MEN, Techniker Krankenkasse, Gatorade, and Krombacher to bring them directly into the digital football locker room, activating campaigns that resonate with male Gen Z (Ø age ~21) at scale. Our solutions combine community-first activations, product integrations, UGC, creator programs, gamification, and data-driven challenges - all built on the only dedicated platform for grassroots football in Germany.Previously, I spent six years at OneFootball, developing brand partnerships, shaping the fundraising storyline for the $300M Series D, and launching new business verticals such as merchandise and digital collectibles.
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