Maria Fernanda C.
Conversion Rate Optimization Manager @Autobrush
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WORK HISTORY
Conversion Rate Optimization Manager @Autobrush
US
At Autobrush I sit at the intersection of growth, UX, and storefront operations. I own CRO for our Shopify based DTC business, designing and shipping high-impact experiments across landing pages, PDPs, bundles, upsells, and subscription flows (Loop). I partner with Engineering and Creative to move fast with quality: standardizing Replo components, enforcing a one-variable testing discipline, and documenting QA so launches are smoother. I manage promotional and evergreen pricing (compare-at logic, timers, and transitions), fix analytics blind spots like UTM persistence, and make decisions with Shopify Analytics—focusing on RPS, AOV, CVR, and attach-rate. Beyond mechanics, I ground copy and UX in user language and social proof, running controlled tests to scale what resonates. The result is a faster experimentation cadence, cleaner storefront operations, and measurable lifts in the metrics that matter.
EDUCATION
Instituto de Diseño Centro Gráfico de Tecnología
Diseñadora de Moda, Diseño de moda
Toulouse Lautrec
UX & UI Designer: Diseño de Experiencia de Usuario, Diseño gráfico
ABOUT MARIA FERNANDA C.
Multidisciplinary and product focused Conversion Rate Optimization and e-commerce…
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