Felix Sold
Head of Marketing, Brand & Communications @IONITY
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WORK HISTORY
Head of Marketing, Brand & Communications @IONITY
Munich, DE
I lead Marketing, Brand and Communications at IONITY, shaping electric mobility across Europe with brand-led impact. My role sits at the intersection of brand leadership, growth, and customer value in one of Europe’s most critical infrastructure categories.Together with a strong, multidisciplinary team, I am accountable for positioning IONITY as Europe’s leading high-power charging network and turning infrastructure into a brand drivers trust, choose, and return to. The focus is simple and demanding. Make electric driving feel effortless while delivering sustainable commercial impact.I oversee brand strategy, positioning, communications, product and performance marketing, steer customer experience, partnerships, and PR, with responsibility for a multi-million annual budget across markets. Brand is not treated as a layer on top, but as a lever for adoption, growth, loyalty, and long-term value creation.Everything we do is designed to move people, emotionally and literally, powered by renewable energy, creativity, and purpose.We enable electric driving for everyone. 🩷
EDUCATION
Fachhochschule des Mittelstandes Bielefeld
Bachelor of Arts (B.A.), Media Communication & Journalism
SKILLS
ABOUT FELIX SOLD
Born analog, built digital. I’m part of the first generation that grew up as the internet became part of everyday life. Old enough to remember when connection wasn’t constant, young enough to help shape what came next. That duality defines how I approach leadership, brand, and growth: people first, technology as the enabler.For more than 15 years, I’ve turned that perspective into action by building brands, shaping categories, and leading marketing and communications organisations across fast-moving industries. I specialise in turning complex products into clear value, and brand ambition into commercial impact.Today, I lead Marketing, Brand & Communications at IONITY, shaping electric mobility across Europe with brand-led impact. My focus is making high-power charging effortless for drivers while driving sustainable growth and long-term value for the business. Brand is not a layer on top. It’s the lever.I operate at the intersection of brand leadership, growth, and customer value. I simplify when things get complex, push when momentum slows, and believe strong brands are built with conviction, not committees. Data informs my decisions. Judgment makes them.I’m driven by purpose-led growth, sharp storytelling, and building brands that earn trust, loyalty, and long-term relevance. Because even in an electric, digital future, progress still starts with people.
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