Felix Cunningham
Digital Marketing Specialist @CEDIA
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WORK HISTORY
Digital Marketing Specialist @CEDIA
St. Neots, GB
Responsible for spearheading all global marketing, analytics and communication initiatives to maximize CEDIA’s brand visibility and commercial success. I design and execute integrated strategies that accelerate growth, enhance engagement, and drive measurable business outcomes. My responsibilities include; • Developing and optimising a high performance global online presence across multiple digital channels, to convert visitors into leads and customers• Collaborating with sales team to nurture and convert leads, aligning marketing efforts with revenue objectives• Delivering actionable insights through rigorous analysis of campaign performance, enabling data-driven decisions• Clearly communicating marketing performance, results and recommendations to the senior leadership team to inform strategic direction• Representing CEDIA at events and a keynote speaker at industry eventsAchievements- Enhancing the user experience of CEDIA\'s website with a complete change in our website design. A 16% increase in overall engagement rate and 6 seconds faster in page speed. With a modern and intuitive design, our website now effectively communicates the value of CEDIA\'s services, ultimately driving more conversions and strengthening our online presence- Delivering a strategic approach to SEO to increase website authority, drive leads, and ultimately, fuel business growth. By identifying and addressing technical gaps, optimising content, and executing targeted Digital PR campaign, this successfully amplified our online presence and resonated with our target audience. A 35% surge in organic traffic has set a strong foundation for future marketing initiatives, further solidifying our position as a leader in the industry- Reporting to key stakeholders on digital marketing performance and keynote speaker at industry events, including Integrated Systems Europe, which is the world’s biggest audiovisual and integration exhibition discussing digital marketing.
EDUCATION
Sheffield Hallam University
BSc Business Management
CIM | The Chartered Institute of Marketing
CIM level 7 Postgraduate Marketing Leadership Programme - Oxford College of Marketing, Marketing
New College Stamford
BTEC National Certificate In Sport
CIM | The Chartered Institute of Marketing
CIM Level 6 Diploma in Professional Digital Marketing - Cambridge Marketing College, Marketing
ABOUT FELIX CUNNINGHAM
Results-driven marketing professional with 10 years of progressive experience across B2B & B2C sectors, including leadership roles in marketing & sales. Member of the Chartered Institute of Marketing, with a proven ability to develop and execute multi-channel strategies that drive brand growth, market penetration, and commercial success. Adept at cross-functional collaboration, confident stakeholder engagement, and delivering data-driven campaigns in regulated and compliance-focused environments. Experienced in leading teams, presenting at industry events, and aligning marketing initiatives with business objectives.Skills• Strategic Marketing Planning & Execution• Multi-Channel Campaign Management• Data Analysis & Reporting • CRM & Customer Insights• Brand Strategy & Positioning • Lead Generation & Revenue Growth•. Communication & Relationship Building• Stakeholder Engagement & Confident Presenting• Cross-Functional Collaboration• Project Management • Market Analysis
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