Felipe Marson
Marketing Analyst @Conscious Partners
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WORK HISTORY
Marketing Analyst @Conscious Partners
Victoria, BC, CA
Lead CRO experiments for multiple 8-figure e-commerce clients, delivering measurable lifts acrosskey KPIs including conversion rate, revenue per visitor, and return on ad spend.• Manage end-to-end experimentation process: opportunity identification, hypothesis design, testdeployment (Convert/VWO), QA, monitoring, and follow-up.• Build dashboards and reports using Looker Studio, Amplitude, and GA4 to track KPIs such as CVR,RPV, ATC, PDP views, and ROAS by device, source, and user type.• Implement and QA advanced tracking setups via GTM, Segment, and Elevar with direct pixelintegrations (Meta, TikTok, Pinterest, Reddit, LinkedIn, Snapchat).• Ensure compliance with GDPR/CCPA using consent tools (CookieYes, CookieScript, Transcend) andproper data flow under Consent Mode.• Produce and present monthly and quarterly reporting decks highlighting experiment learnings, trafficquality, and next steps.• Conduct troubleshooting on cross-platform attribution (GA4, Shopify, Amplitude, TripleWhale, Klaviyo,Amazon Ads).• Standardize GTM naming conventions, event tracking structures, and reporting frameworks toimprove accuracy and team efficiency.
EDUCATION
University of Victoria
Diploma of Business Administration
Universidade para o Desenvolvimento do Estado e da Região do Pantanal
Graduated In Advertising
SKILLS
ABOUT FELIPE MARSON
Data-driven Marketing & CRO Analyst with 12+ years of experience in digital marketing, business intelligence, and campaign performance optimization. Proven track record managing $2M+ in ad spend across Google Ads, Meta Ads, TikTok, and other platforms. Skilled in conversion rate optimization (CRO), analytics implementation, and data visualization. Adept at translating insights into growth strategies, collaborating with cross-functional teams, and implementing advanced tracking solutions. Currently advancing skills in SQL and Python for analytics.
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