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Felipe Freitas
Senior Director Head of Division (D2c) @Samsung Electronics
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WORK HISTORY
Senior Director Head of Division (D2c) @Samsung Electronics
E-Commerce Senior Director for Direct-to-Consumer Business at Samsung Mexico.Responsible to manage Sales, Marketing & Operations for all e-commerce direct-to-consumer related business.Create and lead the team to design all sales & marketing DTC strategies for Smartphones, Televisions, Tablets, Audio, Refrigerators, Washing Machines, Kitchen Appliances, Wearables & others.
EDUCATION
Universidade Federal de Minas Gerais
Bachelor of Engineering (B.E.), Engenharia Elétrica
Insper Instituto de Ensino e Pesquisa
Certificate in Business Administration (CBA), Administração, Negócios e Marketing
Harvard Business School
Executive Program, Liderazgo empresarial
SKILLS
ABOUT FELIPE FREITAS
I am Felipe Freitas, native Brazilian and living in Mexico City working as Head of Ecommerce Direct-to-Consumer (DTC) at Samsung Electronics Mexico, where I lead Sales, Marketing and Operations of all products related to e-commerce direct-to-consumer business.I have more than 12 years of experience at Samsung Electronics Corporation, mainly in Brazil and now in Mexico. I started as a trainee right after college graduation and I worked in all divisions (Consumer Electronics, Mobile Experience and Support Areas) most in sales roles. Since 2021 I joined the E-commerce Direct-to-Consumer Division where I was responsible to lead the Mobile Experience Sales Team for E-Commerce DTC in Brazil until Dec\'23. From Jan\'24 I was promoted as a Senior Director and moved to Samsung Mexico to be responsible for full E-commerce DTC Business in Mexico (Sales, Marketing & Operations).At Samsung Electronics Mexico, the team oversees Sales, Marketing, and Operations for e-commerce direct-to-consumer (DTC) channels, covering a diverse portfolio including Smartphones, Televisions, Tablets, Audio, Home Appliances, Wearables and others. We design and execute innovative strategies to streamline customer experiences and drive profitability in a highly competitive market. With over seven years in Samsung’s DTC business and leadership roles since 2018, our mission revolves around scaling revenue and enhancing customer satisfaction through targeted sales and marketing initiatives. Collaborative leadership and expertise in digital marketing and e-commerce operations have enabled the creation of impactful solutions tailored to Mexico’s market needs.I am graduated in Electrical Engineering by Universidade Federal de Minas Gerais (Belo Horizonte, Brazil) and have a Business Administration Certificate by Insper (São Paulo, Brazil). I am addicted to technology, innovation and e-commerce. I can speak fluenlty Portuguese, English and Spanish.
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