Felicia Zfira
Director, Digital Companion Product Management @Pfizer
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WORK HISTORY
Director, Digital Companion Product Management @Pfizer
New York, NY, US
EDUCATION
Pace University
BBA, Marketing and Computer Science
ABOUT FELICIA ZFIRA
As a global digital health executive, I bring more than 20 years of experience translating business initiatives and strategies into bottom-line results in sales, revenue and client growth. I offer a distinguished background driving profitability through the strategic implementation of digital strategy including defining needed capabilities and activation strategy. My background includes formulating pivotal revenue turnaround strategies and improvement initiatives. I leverage digital expertise to facilitate external customers/consumers/patients as well as payors/providers in the health space (DTC/eCommerce, B2B or B2C) and employees (B2E/employers). I drive thought leadership of digital capabilities, bringing new and innovative opportunities to marketing approaches through identification of new channels, tracking and media opportunities. Notable achievements include: Successfully led the global digital strategy of a business unit turnaround and launched new products and medical devices in 60+ countries to a 18% lift in sales (NTS of $1B). Devised and implemented a digital product and marketing global communication capability to drive healthier outcomes by connecting health providers to patients and caregivers. Leveraged insight-based processes to drive new product development, communications, commercialization to market and through product maturity cycles.
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