Federico Noia

WORK HISTORY

EDUCATION

SKILLS

ABOUT FEDERICO NOIA

I’m a professional with +20 years’ experience in marketing and sales, built in both multinational and family-own companies, in FMCG sector. I’ve always been able to achieve remarkable results in any context, structured and unstructured, even in the presence of limited resources, using the best mix between efficiency and effectiveness My professional history, competencies and expertise may be summarized as follows: • to manage business units, acting as MD, with accountability for profit and loss; • to build successful brands recognized by consumers, with full knowledge and management of marketing research, sponsorships, media planning and buying, formulating and executing brand and product portfolio strategies, brand activation at outlet level; • to approach B2B, B2C e B2B2C markets and brands with the same effectiveness; • to know in depth FMCG distribution channels and their logic - margins, prices, supply chain, value chain - particularly in the Horeca channel; • to manage, shape, motivate and reward mixed sales networks, made up by agents and employees. Result orientation, negotiation skills and human resource management are my key strengths, coupled by commitment, reliability and strong professional ethics. Finally, I strongly believe that for a manager it’s important to own these requirements, in order to manage human and economic resources, and to get results at the same time: Ethics, Popularity, Adaptation, Delegation and Decision-making. For the past 5 years, I have been dedicated to the world of sports sponsorship, including working for a top-tier women\'s volleyball club, managing sponsor search, execution of advertising rights, event creation and animation, fan engagement, while also experimenting with relationship marketing to club partner companies.