Federico Boratto
Brand Marketing Principal @Personio
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WORK HISTORY
Brand Marketing Principal @Personio
Munich, DE
EDUCATION
The London School of Economics and Political Science (LSE)
Bachelor of Arts (B.A.), International Relations
SKILLS
ABOUT FEDERICO BORATTO
Building brands and bringing them to life in the world is what I do and love. With over a decade in brand and marketing innovation, my expertise lies in crafting high-impact strategies that resonate globally and drive significant business growth. As a committed brand architect, I combine creative vision with data-driven execution, delivering cohesive brand performances that consistently outperform market expectations. From conceptualizing hero campaigns to streamlining GTM processes, I transform complex brand challenges into clear, actionable strategies. A skilled leader, I excel in building and guiding high-performing teams, fostering environments where strategic innovation thrives. My goal is simple yet ambitious: to elevate brands from market participants to category definers.
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