Federico Patrizi

Group Marketing Manager @Named Group

Lombardia, IT

In charge of the Retail marketing strategy across NAMED, Specchiasol and Farmaderma operating in Consumer Healthcare, Nutraceuticals, Medical Devices & Personal Care categories.Full responsibility for brand positioning, product development and omnichannel communication targeting both consumers and pharmacists- Define and implement brand architecture and portfolio strategy in coordination with R&D, Sales, Regulatory and Manufacturing- Lead the development of new products, from concept to market launch, in close collaboration with R&D- Oversee all traditional and digital marketing activities, including media planning, packaging and sell out materials- Own the communication strategy across paid, owned and earned channels, with strong focus on digital (developing website, social, influencer marketing, CRM, branded content)- Select and manage external agencies (creative, media, digital), supervising content development and campaign roll-out- Act as a strategic liaison across Retail, Medical and International teams, ensuring alignment and integrated vision- Coordinate internal marketing team resources and manage marketing budget

MiniMBA

Mini MBA Marketing, Marketing

Università Bocconi

CLEAM, Amministrazione e gestione aziendale, generale

Civica Scuola di Teatro Paolo Grassi

Corso di teatro, Teatro degli incontri 23-24

Scuola Holden

Sceneggiatura per il cinema - screenplay, Sceneggiatura

Liceo Classico G. Leopardi - Macerata

Maturità classica, Arti e scienze liberali/Studi liberali

Monash University

Bachelor of Business Administration (BBA), Amministrazione e gestione aziendale, generale

Università Bocconi

Master of Science (M.S.), International Marketing