Federica Suffia
Senior Instructional Designer - Sales Enablement @Hyland
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WORK HISTORY
Senior Instructional Designer - Sales Enablement @Hyland
Built New Hire Onboarding Path for Account Managers and Account Executives.• Assisted with the organization of the new Revenue Enablement New Hire Bootcamp.• Key areas of focus: Tools and process enablement (Salesforce CRM, Salesforce CPQ, Clari, Altify), Sales Methodology (MEDDPICC), Pricing & Licensing.• Worked on 10+ individual eLearning courses for new hires and existing employees in Sales, as well as process documentation. I curated the whole process, from Analysis to Evaluation, with a personal passion for Design and Development.• Design and KB tools: Articulate 360, Camtasia, Vyond, PowerPoint, Canva, Audacity, Gimp, Confluence, Quip.• Demonstrated ability to successfully collaborate with SMEs and key stakeholders, as well as leveraging Microsoft Copilot to gather context independently.
EDUCATION
Università Bocconi
Master of Laws (LL.M.) / Laurea Specialistica in Giurisprudenza, Italian Law
Università Bocconi
Bachelor of Laws / Laurea Triennale in Giurisprudenza
Liceo Scientifico
Italian High School Diploma, Maths and Foreign Languages (French, English and German)
SKILLS
ABOUT FEDERICA SUFFIA
After realising that to be an excellent and happy lawyer you need more than a strong belief in justice, I opted for a post-graduation career change. During my time in Paris, I started to develop a strong interest in Digital Trends, Customer Experience and Customer Satisfaction. The extensive experience with TripAdvisor allowed me to grow both professionally and personally, opening new scenarios within the Sales team as Customer Success Manager.Customer Success should\'t be looked at as an isolated department, but a core value and shared goal within each part of the organisation, especially in B2B companies. IT and information accessibility have been shaping new relationships where a charming Sales Representative is no longer the only active ingredient in the transaction. Customer Success is the key to increase LTV, reduce churn and maintain a healthy level of customer retention.Passionate and professional, I work hard to get better every day and I surely have high quality standards. I respect and get along with colleagues that are motivated and collaborate to grow the business and find new optimal solutions. I value equality and diversity and I believe employees\' opinions are valuable when aim toward the company\'s success.
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