Federica Provaroni

Head of Communication & Marketing @Supernova

Milan, IT

Supernova endorses and manages urban regeneration initiatives. It stands out for its distinct attention to the areas where it operates, bringing disused railyards, former industrial sites and historical buildings back to life. The planned initiatives include the ex Manifattura Tabacchi in Verona, ex Plasmon in Milan and ex Necchi in Pavia. Main activities and responsibilities:Drive the company\'s communication and strategic marketing by developing and managing the image, reputation and recognition of the brand and governance, developing awareness, engagement and penetration in the real estate market, as well as increasing the involvement of stakeholders, such as clients, investors, partners, institutions, communities, opinion leaders.