Federica Basile
Marketing & Brand Manager @Ho. Mobile
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WORK HISTORY
Marketing & Brand Manager @Ho. Mobile
Milan, IT
Responsible for brand strategy and marketing roadmap- Defined brand positioning and built brand awareness leveraging on media flow management- Oversaw execution of product marketing plans, supporting product launches and updates- Increased market share through effective channel management, pricing strategies and promotional activities- Built strong relationships with Sales teams, ensuring adequate and timely support as well as consistent feedback loops- Drove customer base value growth through upselling, cross-selling and new products launch- Responsible for marketing budget and overall P&L - People Manager (3 resources)
EDUCATION
Università Bocconi
Master of Science (MSc), Economics and Social Sciences
Università Bocconi
Bachelor's degree, Bachelor in Economics and Management
The University of British Columbia
Exchange Program
ABOUT FEDERICA BASILE
Brand and Marketing manager
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