Mac Fechtling

Manager of Creative Services @Creativity, Inc

Hamilton, MO, US

An omni-channel retailer located in Hamilton, MO that sells art supplies, knitting yarn, fabric and other quilting products worldwide with annual revenues over $100 million• Lead and guide 17 person in-house creative studio that is responsible for all graphic design, writing and product/lifestyle photography• Work collaboratively with a variety of departments including product development, marketing, inventory, product web launch and video• Report to the CMO and serve on the Operations Leadership Team• Project manage the creative process from concept to final launch• Review all visual communication for web, print and video to ensure brand standards are met• Motivate and improve communication within remote and hybrid team setting which resulted in a 35% increase in job count without additional staffing levels

University of Central Missouri

BFA, Commercial Art and Design