Francois D.
Director, Paid Media Strategy & Analytics Global @SAP
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WORK HISTORY
Director, Paid Media Strategy & Analytics Global @SAP
Annecy, FR
Deep dive into driving Paid media excellence across SAP within the Integrated Media Team as part of Corporate Marketing. Delivered expertise to EMEA region and global CX line of business in particular, before taking on current role leading Global Paid Media Strategy & Analytics since November 2022. Emphasis on connecting Paid media programs and innovations to the end to end customer journey, so as to enable best in class awareness & demand generation performance management.
EDUCATION
Paris-Sud University (Paris XI)
Bachelor, IT
EFAP - École des nouveaux métiers de la communication
Master, Management, Marketing, Communications
SKILLS
ABOUT FRANCOIS D.
A passionate individual, I have held positions on both agency & vendor sides. Knowledgeable in Digital Marketing, especially applied to B2B & the tech sector, I have a particular interest in technology, social and environmental innovations that can help businesses shape a better world.
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