Farkhod Fayzullaev

Marketing Operations Manager @Kudos

Calgary, AB, CA

Reduced platform costs by over $100k annually by consolidating tools and eliminating inefficiencies. • Designed and implemented an automated lead processing pipeline that integrated website forms, chatbots, social media, and other sources, delivering the highest number of qualified leads to the sales team. • Led the seamless transition from Pardot to HubSpot Marketing Hub, ensuring smooth migration of all data, automations, cadences, emails, and other critical assets. • Championed the transition to HubSpot Sales and Marketing Hubs, consolidating content and processes from Drift, Calendly, and Salesloft, and serving as the company\'s HubSpot expert. • Maintained and optimized HubSpot integrations with Salesforce, Zapier, Lucky Orange, Drift, and Salesloft to consistently meet sales targets. • Managed Customer Success platforms including Gainsight CS, Gainsight PX, and Rocketlane, enabling CS and onboarding teams to achieve their goals. • Implemented AI-driven processes for lead handling, resulting in a 40% increase in form submission rates by reducing the number of required form fields. • Collaborated with Sales and Customer Success teams to identify and execute automation opportunities, accelerating workflow efficiency. • Oversaw complex integrations and automations involving Salesforce, HubSpot, Zapier, Drift, Salesloft, 6Sense, Terminus, and Calendly. • Managed the Kudos website by creating new landing pages, optimizing conversion rates, and improving page load speeds. • Leveraged AI to build internal marketing and sales tools to optimize costs and performance.

University of Westminster

Master’s Degree, International Business and Management

Erhvervsakademi Aarhus | Business Academy Aarhus

AP, Multimedia design and communication

Tashkent University of Information Technologies

Bachelor’s Degree, IT Management