Fay Cadman
Senior Marketing Technology Consultant (Uk) @Youwe
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WORK HISTORY
Senior Marketing Technology Consultant (Uk) @Youwe
Leeds, GB
At Youwe, I am the go-to expert for email and landing page templates. I provide consultancy to clients on how to get the most out of their digital marketing assets in marketing automation tools, such as Marketo, Pardot, HubSpot and Dotdigital. My role involves providing best practice consultancy advice from the initial design stages of the project, to training employees on how to use the templates right at the end of the project.As a Marketo Certified Expert I also provide clients with training on the Design Studio and its\' capabilities such as the using the email, landing page and form editors.I have always enjoyed the variety of my role, coming across new challenges and finding the best solutions. Over my past 11 years in working on social media platforms I have trained many individuals on the power of social and how to on-board those that may be new to the concept of social selling to ensure they are comfortable using new technology to increase their reach in sharing content.
EDUCATION
Boston Spa School
Business Studies, General Studies, Economics, Psychology (A Levels)
Northumbria University
Business with Marketing, Business Administration and Management, General
SKILLS
ABOUT FAY CADMAN
Unlocking digital potential through innovative MarTech solutions. As a Senior Marketing Technology Consultant at Youwe, I blend 15 years of experience with a passion for cutting-edge digital strategies to drive client success.My expertise spans email marketing, landing page optimisation, and marketing automation, with a focus on creating responsive, user-friendly templates that deliver results across platforms.Certified in Marketo, HubSpot, Klaviyo, Voyado, Hootsuite, LinkedIn and Google, I leverage best practices to maximise campaign effectiveness and ROI. My approach combines analytical precision with creative problem-solving, ensuring clients not only meet but exceed their strategic objectives.From content development to analytics, I orchestrate comprehensive digital marketing projects that transform data into actionable insights. Let\'s connect and explore how we can elevate your digital marketing efforts to new heights.
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