Faustine Foliard

Director Demand Generation @Flare

Montreal, QC, CA

Built and scaled Flare\'s full-funnel demand engine from early stage to a $2M program contributing 75% of company pipeline- Owned demand generation strategy across multi-channel programs, contributing 75% of total company pipeline and managing a $2M budget for predictability and scale- Improved website conversion rate by 45% and landing page conversion rate by 20% through CRO initiatives and two site rebrands- Built and scaled a PLG motion from the ground up, achieving a 50% free trial to SQL conversion rate — driving both top-of-funnel awareness and bottom-of-funnel conversion- Led the transition from SEO to GEO, adapting organic strategy ahead of the curve while maintaining pipeline contribution from the channel- Built a webinar and training engine generating of registrants at a 48% attendance rate, establishing education-led demand as a measurable pipeline contributor- Launched and scaled a technical community to active members in under a year, paired with an SME thought leadership and Reddit activation program that built trust and converted into high-quality SQLs- Integrated AI tools across the demand gen team to improve content production, campaign efficiency, and reporting speed — reducing time-to-launch on key programs.

St. John's University

Master of Business Administration (MBA), major in International Management, International Management

ISEG

Master of Business Administration (MBA), major in International Management, International Management

California International Business University

Bachelor of international business, Marketing/Marketing Management, General