Fatima Sikandar
Paid Social Lead @Convertsense
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WORK HISTORY
Paid Social Lead @Convertsense
Leeds, GB
EDUCATION
Iqra University (Official)
Bachelor of Science - BS, Advertising
Iqra University (Official)
Bachelor Media Sciences, Advertising
ABOUT FATIMA SIKANDAR
Paid Media Lead at ConvertSense, focused on driving growth through data-led, full-funnel marketing strategies.With a background at EY in Business Optimization, I combine strategic thinking with hands-on execution to build and scale high-performing campaigns. My expertise spans media planning, audience targeting, and cross-channel optimization, always with a focus on efficiency, ROI, and long-term impact.I specialize in turning data into actionable insights, helping brands grow sustainably through smart, performance-driven marketing.
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