Farhan Niazi
Ecommerce Manager @Millennium Hotels and Resorts
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WORK HISTORY
Ecommerce Manager @Millennium Hotels and Resorts
Christchurch, NZ
Own end-to-end digital and website strategy across multiple brands, balancing customer experience, commercial performance and brand trust across high-volume digital journeys.Lead data-driven decisioning across web and digital channels, using behavioural, intent, lifecycle and seasonality signals to personalise customer journeys at scale.Deliver continuous optimisation through structured experimentation and CRO frameworks, achieving sustained double-digit conversion improvements and revenue efficiency gains.Partner closely with analytics teams to define measurement frameworks, strengthen data integrity and enable confident, evidence-based decision-making.Collaborate with martech and technology teams to operationalise personalisation, experimentation and content delivery within privacy, consent and platform constraints.Influence senior stakeholders across marketing, technology, revenue and global teams in a complex governance environment.Hold full commercial accountability for digital channels, managing multi-million-dollar online revenue portfolios and six-figure digital budgets.
EDUCATION
National University of Computer and Emerging Sciences
Bachelor's Degree, Computer Science
SKILLS
ABOUT FARHAN NIAZI
I am a senior digital and data-led leader with over 17 years’ experience owning web strategy, digital optimisation and commercially accountable customer journeys across complex, multi-brand environments.I specialise in data-driven decisioning — using behavioural, intent, lifecycle and performance signals to personalise digital experiences, prioritise optimisation opportunities and drive measurable improvements in conversion, efficiency and customer value.My experience spans end-to-end website ownership, CRO and structured experimentation, analytics and measurement frameworks, martech and CRM collaboration, and governance-aware delivery. I work closely with analytics and technology teams to operationalise insight into live customer journeys rather than treating data as a reporting layer.I thrive in environments where customer trust, evidence-based decision-making and commercial accountability matter, and I enjoy leading cross-functional teams to deliver sustainable digital outcomes at scale.
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