Farhan Rehman
Head of Paid Search @Learndirect Limited
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WORK HISTORY
Head of Paid Search @Learndirect Limited
Birmingham, GB
Responsible for all Google and Bing Ads planning, strategy, implementation and optimisation.
EDUCATION
Staffordshire University
Bachelor’s Degree, Internet Technology, Bachelor(BSc/BA),, Grade 2.1
Erdington Academy (Kingsbury High School)
High School, 9 GCSE’s = A – C
Halesowen College
GNVQ Advance IT, IT Advances, 19 Advanced level units overall, Equivalent to three A Levels
ABOUT FARHAN REHMAN
A Google Ads expert with over 17 years experience. An individual who is reliable, enthusiastic and extremely passionate about Paid Search advertising, one who thrives on putting 100% effort and hard work into all my campaigns to achieve objectives, aims, goals, but more importantly hitting that daily revenue target. A fully qualified Google Ads and Analytics individual with a thirst for data, I\'ve worked on a range of clients from international shipping companies with budgets over a month to my current role within the online distance learning. During the Covid-19 pandemic I have achieved unbelievable YoY Annual Growth rates in Net Revenue via Paid Search and continue to do so as we move forward as a business and our online conversions to a whole new level and consistently breaking records that have even surpassed our historical peak times. With a vast amount of experience I know when to tone down, push harder, be bold, dynamic, aggressive and when to take my foot off the pedal. Different times of the day yield different results so the strategy varies hour to hour and day by day, simply by analysing data statistics and trends on the go, looking for indicators and volatile moments to do what others do not dare to via Paid Search. I am also extremely experienced in: SEO Facebook Ads Affiliate Marketing Email Marketing Display/Remarketing I\'ve worked on some of the worlds largest platforms such as: AWIN Criteo AdRoll Remarketing Taboola Native Ads HubSpot WordStream Extremely confident in the Paid Search, take everything Google says with a pinch of salt and question the life out anyone I believe is trying to pull the wool over my eyes regarding Google Ads, however, humble enough to continue learning daily from others within the Paid Search world to increase my arsenal that will help me ensure our company is above and beyond any of our competitors with the Google marketing space.
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