Fareed Amiry
Marketing Manager @Bettermode
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WORK HISTORY
Marketing Manager @Bettermode
Toronto, ON, CA
Boosted platform visibility across AI search engines (ChatGPT, Perplexity, Gemini, Google AI) through advanced AI SEO strategies, positioning Bettermode as the top-ranked SaaS solution in its category- Developed and executed multi-channel acquisition and retention campaigns, increasing qualified leads by 60% YoY, doubling ICP engagement, and reducing churn from 3.5% to 2.7%- Optimized full-funnel paid campaigns, SEO content, and landing pages, enhancing conversion rates, revenue performance, and overall marketing ROI- Led and mentored a 5-person marketing team, fostering collaboration, accountability, and consistent delivery of measurable business outcomes.
EDUCATION
Dr. Mahmoud Afshar High School
High school degree, Math & Physics
Islamic Azad University
Diploma, Mechanical Engineering
ABOUT FAREED AMIRY
Dynamic Digital Strategist | Growth Driver through Data-Driven MarketingAs a seasoned digital marketing expert with over 13 years of experience, I specialize in spearheading innovative campaigns and e-commerce strategies that drive sustainable growth. With a proven track record of delivering robust project management, I excel in leading cross-functional teams, optimizing customer engagement, and maximizing ROI through data-driven insights.Key Achievements:Increased client\'s ROI by 20% within 3 months through strategic performance marketing campaigns and AI-driven automation.Managed teams overseeing active customers, delivering orders through efficient digital solutions.Designed targeted content strategies, boosting website traffic by 300% and conversion rates by 20%.Launched successful omnichannel marketing initiatives, gaining over organic social media followers.I thrive in fast-paced environments, swiftly adapting to market trends and leveraging critical thinking to solve complex challenges. With a deep understanding of digital channels, CRM/CDXP platforms, and customer journeys, I develop innovative strategies tailored to client needs, fostering sustainable growth.As a natural leader, I mentor teams through clear communication, fostering an environment of continuous learning and effective problem-solving. I am proficient in languages like English, Persian, Turkish, and Azerbaijani, enabling me to connect with diverse audiences effectively.Seeking opportunities to collaborate with forward-thinking organizations where I can contribute my expertise in driving digital transformation and achieving measurable business impact.
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