Fidelma Price

Global Head of Insights & Analytics (Category) @Haleon

London, GB

As a seasoned leader in Insights & Analytics, I have successfully managed comprehensive strategies across a global portfolio of 10+ key brands, overseeing a £15m annual budget. I spearheaded the transformative Demand Spaces approach, unlocking strategic growth opportunities. My leadership in the Consumer Closeness Program has connected over 1,100 consumer interactions in H1 2024, fostering growth and empathy.I recently delivered 29% cost savings with select vendors without compromising quality. I have designed an optimised Insights & Analytics organisations, enhancing growth and decision-making. In collaboration with the Leadership Team I have developed the Insights Transformation plan with clear KPIs and have established a global-local operating model.I have implemented performance metrics to focus resources on value-generating activities and evaluated key innovation launches, scaling learnings to optimise in-market performance. I have led budget planning, securing critical resources utilising external benchmarking.In partnership with R&D, I have embedded an innovation superiority framework and improved the innovation pipeline quality, enhancing the Trial Index by 9% pre-Stage Gate I. I have developed a media tool for audience sizing and profiling, piloted new insight techniques, tools and methodologies to deliver deeper, faster insights.I have built strategic partnerships to align learning plans, reducing budget duplication by 12%, and am leading a high-performing team of 6 direct reports across multiple markets. I continue to foster a culture of continuous improvement and data-driven decision-making.